
4. Remember that every call is important
Every incoming call is important to your company and especially important to the person placing it. Treat every caller with the same degree of respect and helpfulness that you would expect if you were the caller.
By three o'clock, after answering every call with the same cheerful efficiency, you may feel like picking up the next one and muttering "Yeah?" But that next call could be a potential order for 10,000 customized tee-shirts or a company president phoning in from Chicago.
Some ways to remind yourself that each call is important:
- Post a sign above your desk at eye level: "The next call wins me the lottery."
- Visualize the next caller as your best friend.