You recently opened your own auto body repair shop and you want to bring in more customers. Unlike large chain shops (like Maaco™), you can't afford flashy TV commercials. You know, however, that a little marketing will bring you more customers.

What kind of advertising should you do for your shop? In thinking about this, ask yourself the following questions: Who do you want to target with your ads—consumers, insurance companies, or other shops that could provide referrals? What kinds of publicity would your target respond to? What marketing would be the most cost effective?

Below is a list of marketing ideas. Which two would work best and why?

• Ads in the yellow pages
• Billboards
• Giveaways, like pens and mugs with your shop's logo on them
• Sponsoring a local sports team (such as a little-league baseball team)
• Radio advertising
• Mailings, like postcards
• Coupons
• Internet advertising
• Newspaper ads

Best Idea:

Reason:

Best Idea:

Reason: